Measure your multichannel campaigns with high-level reporting

Easily provide real-time insights in campaign performance, based on metrics like views and click-through rates.

Reporting and Analytics

Reporting and Analytics - 1

Reporting and Analytics - 2

Reporting and Analytics - 3

Feature card container

Client cases

Request a free demo

CTAs

Customisable dashboards for detailed insights

Choose your preferred metrics in a fully customisable dashboard

Upload any type of ad and gain immediate insights into your campaign’s performance

Compare campaigns, ad groups, and ads from multiple platforms in one unified view

analytics-metrics

bulb-insight

compare-ab

Collaborative reporting with flexible access control

Invite internal and external team members from any market or level to collaborate

Enable custom authorisation management tailored to user roles, markets, and brands

Chat, provide feedback, and adjust campaigns directly within the environment

add-user

auth

chat-messages

placeholeder

Track key metrics to evaluate campaign effectiveness across channels and refine strategies

Analyse creative content with AI-driven insights to measure demographic impact, diversity, and overall effectiveness

Monitor asset usage across campaigns to enhance resource management and optimise performance

track-metrics

data-exploration

data-usage

AI-driven analytics for smarter campaigns

ERA Belgium faced a challenge in managing its Meta Ads Manager and Google Ads for displaying various property campaigns. Managing numerous houses, locations, target audiences, and dynamic buy/sell prices poses a risk of manual errors.

The fact that demand exceeds supply also adds complexity. Finding a scalable approach to reach potential sellers becomes crucial. ERA aims to use zip code targeting to broaden its market and showcase homes for sale or recently sold, encouraging residents to sell as well.

ERA Belgium, a major player in Europe's growing real estate sector, targets local buyers and sellers with hyperlocal ads using zip code locations. With a fully automated creation and publication process they can ensure a fast and hyperlocal campaign approach to show homes within specific neighbourhoods. 

ERA uses hyperlocal and fully automated ads to capture supply and demand

Discover how ERA Belgium leverages automated, hyperlocal ads to efficiently manage real estate campaigns, targeting local buyers and sellers with precision.

ERA Automates Hyperlocal Ads for Real Estate Demand and Supply

ERA now enables 65 brokers to effortlessly manage social and display ads, aligning with ERA’s brand guidelines. Even those with no previous experience in online advertising and ad platforms can now easily set up new ads and add a local touch.

The automated cross-platform publishing eliminates the need for intermediaries with the head office, saving time while creating a large scale of highly relevant, localised ads with a consistent look and feel.

ERA creates feed-based campaigns with all ad specifications, including image, address, city, and realtor details. Realtors can customise ad descriptions, maintaining on-brand consistency and adding local insights. Ads are continually updated and automatically published as soon as data changes in the feed.

Feeds process validity dates and special conditions, ensuring ads and ad groups are consistently up-to-date. With pre-set targeting based on distance, the ads consistently reach the right buyer or seller, supported by the inclusion of two languages for each property.

Basic-Fit faced challenges in creating personalised marketing assets for diverse markets like France and the Netherlands. Outsourcing production led to inefficiencies and high costs, requiring extensive coordination. Display banner creation was particularly urgent, needing to be built and published swiftly with accurate settings.

Basic-Fit leads in five markets with 2.25 million members across Europe, making fitness affordable and accessible. Achieving this scale requires the efficient creation of marketing assets, a task they manage with Cape's ad tech and automation tools.

Basic-Fit revolutionises fitness marketing with automation

Learn how Basic-Fit uses Cape’s automation tools to revolutionize fitness marketing, creating personalized campaigns across multiple markets and channels with ease.

Basic-Fit Transforms Fitness Marketing with Cape's Automation Tools

Basic-Fit now runs up to 10 different campaign variants per market, distributed across multiple channels and phases (touch, tell, sell). They can update ad content and offers even mid-campaign, making ads more relevant and engaging. Personalising ads, such as adding local club locations or countdowns, is now a simple task. Most importantly, Basic-Fit has regained control over their marketing, significantly reducing reliance on external agencies and enhancing operational efficiency.

Basic-Fit can now create, produce, publish, and personalise display banners effortlessly. This tool integrates with Google CM360, DV360, and Meta for Business, enabling instant campaign launches. Additionally, they now rapidly produce social media assets, mostly videos, which are published live within minutes.

Basic-Fit

Essent promotes sustainable energy, particularly solar power, amid the rising importance of eco-friendly solutions. By highlighting specific locations and their relevant weather conditions, Essent assures customers of the sustainability and cost-effectiveness of solar energy. Leveraging feed-based ads tailored to clients' PR addresses eliminates the need for cookies. Essent requires these ads to be current, automated, and location-specific. Display variations include a leaderboard and skyscraper format, presenting interconnected ads on websites. The skyscraper features a thermometer displaying local temperature, while the leaderboard forecasts savings from solar energy over the next four days.

Essent started using Cape for their new feed-based campaign. In order to promote their green energy services, Essent needs highly relevant ads that appeal to their target audience. What is more transparent than showing realtime earnings based on the actual weather forecast of your location?

Essent revolutionises advertising with real-time weather-based campaigns

Discover how Essent utilizes Cape's feed-based technology to deliver dynamic ads that adjust with real-time weather forecasts, showcasing sustainable energy solutions like solar power across Europe.

Essent Revolutionizes Advertising with Real-Time Weather-Based Campaigns

Feed-based advertising can be a lot of work, especially when you are working with various feeds that need to be updated constantly, and so are your ads. Luckily, Essent now saves a lot of hassle with almost 400 feed-based creatives that are automatically updated everyday. An important result for display is that Essent now shows two different, but interconnected ads at once. Also, no need for multiple feeds to make things complicated, as they are both connected to the same feed that is updated daily. Essent shows that with a great idea, the proper contextual data input and automation, and a little help from Cape, you can be super relevant.

The connected weatherfeed API contains a list of cities with the accessory forecast for the upcoming days. This includes: the total of hours the sun is shining, and the minimum and maximum temperature, so you can calculate the average. Essent then calculates how much money their clients can save per day according to this forecast. The output feed is automatically refreshed every night, so the ads remain as up-to-date as possible, and can then be published to DV360 and/or Campaign Manager. Want to experiment with text or color variations? You can change these while the campaign is live, so you can track performance per variation.

Essent

KPN markets prominent brands like Samsung and Apple that require strict adherence to their brand identities. The diverse array of services and the strict advertising specifications result in highly specific ads, which are prone to errors and time-consuming when crafted manually.

Moreover, KPN aimed to regain transparency, control and establish shorter lead times. This proved to be complex due to numerous stakeholders, including creative Dentsu Achtung and media agency Greenhouse GroupM. Achtung is responsible creative development, while GroupM undertakes the task of translating these creatives into online versions for display and social ads. The previous workflow entailed multiple handovers before reaching the final outcome.

KPN serves millions of customers across the Netherlands, offering a comprehensive range of communication and digital services, including fixed and mobile telephony, internet, and TV. They collaborate with two agencies, and Cape as their innovation partner, to effectively scale campaigns for all their solutions.

KPN achieves successful collaboration with creative and media agencies

Discover how KPN uses Cape’s automation to enhance collaboration with agencies, streamline ad creation, and maintain brand consistency across various campaigns.

KPN Enhances Agency Collaboration and Ad Efficiency with Cape’s Automation

This set-up empowers KPN to effortlessly generate, amplify, and deliver all-round campaigns while adhering to very particular ad and brand specifications. The automated workflow has minimised handovers and errors, allowing more time for optimisation, and fostering efficient collaboration among all stakeholders.

Greenhouse now independently crafts templates and swiftly incorporates KPN's feedback, resulting in rapid turnover times. As a result, the role at KPN has transformed from that of a designer to that of a project manager.

Cape offers a tailored environment for all KPN stakeholders, facilitating seamless creation, publishing and communication within a unified platform. KPN now uses Template Designer for all their creatives.

Greenhouse GroupM can autonomously create and customise templates across various channels and formats while KPN retains full transparency and control.

Template Designer ensures KPN's creative automation by adhering to brand guidelines and specific ad and brand specifications.

With new releases every week that each come with their own announcement, Streamz has to create and deliver an insane amount of content across multiple channels.

As Streamz has different branding types for their owned series, movies, premium features and imported shows (e.g. HBO), the entire process of getting all visual specs right for every format was practically impossible without the right ad tech.

Streamz is a Belgian video streaming service with premium content from HBO and exclusive titles only available on Streamz.

To show off everything they offer on their platform, Streamz wanted a scalable omnichannel approach for display, social and video. With Cape they can create weekly updated cross-channel campaigns with minimal effort.

Streamz weekly delivers premium content for different branding types in social, display and video formats

Learn how Streamz leverages Cape’s dynamic ad solutions to scale omnichannel campaigns, delivering premium content across social, display, and video formats with ease.

Streamz Scales Omnichannel Campaigns with Cape’s Dynamic Ad Solutions

Different channels with automated publishing

With this setup, Streamz is able to effortlessly create, scale and deliver an all-round campaign across different channels in a matter of hours instead of weeks. The Channable feed that they already had with information about the weekly top 10, or film/serie details, enriches their templates to create amazing campaigns. So: more agility in their campaigning and more time to focus on best practices!

This is where Cape comes into play!

Cape has enabled Streamz to deliver weekly campaigns with premium content for display, social and video. With dynamic templates and feed enrichment, they are now able to manage this for video ads on YouTube, ads in all social sizes for Instagram, and display ads in over 10 different formats.

Each of the various ad types can be automatically created with the correct product specs, brand trademarks and film data.

Measure your multichannel campaigns with high-level reporting

Easily provide real-time insights in campaign performance, based on metrics like views and click-through rates.

Customisable dashboards for detailed insights

Collaborative reporting with flexible access control

AI-driven analytics for smarter campaigns

Stay ahead of the curve with Cape

Ready to unleash your superpowers?

Let's chat and look for opportunities

Solutions

Other

Amsterdam

Tilburg

London

Sydney