Create high quality ads at scale that drive ROI

Use our advanced templating system to easily create relevant ads that always match your brand guide. Increase creative variety and produce effective ads in just seconds for Display, Social, Video, DOOH and Email.

Creative Automation Suite

Creative Automation Suite 1

Creative Automation Suite 2

Creative Automation Suite 3

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Client cases

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CTAs

Seamless display banner creation

Create countless display formats, sizes, and variations from one master creative  

Support for all IAB formats and custom options

Export and deliver to all desired ad platforms

design services

formats

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Dynamic social ad generation

Scale high-performing social ads from one single template

Automatically comply with the rules of every desired platform

Easily download and deliver to all owned and paid social channels

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Vivid video ads

Scale to all formats, featuring any product, for all local markets

Automatically mix and match scenes to create unique storylines

Edit and preview video ads live without the need for rendering

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Streamlined video production

Adobe Photoshop

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Adobe After Effects

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Plugins & Integrations

Adobe InDesign

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Figma

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Create your content to any exotic format and deliver campaign structures to any DOOH location

Digital Out-Of-Home

Create custom email campaigns in minutes with an email builder that is LEGO-like. 

Email & landing page builder

Emails and Landing Pages

Use our in-tool templates or InDesign integration to scale your print designs

Print Media

Expand your reach even more

Cathay Pacific manages ads across 32 countries, each requiring different languages, unique fonts, the right tone of voice, and accurate origin and destination details.Additionally, they launch ads across many channels and formats, and provide multiple destination options for their ads. Manually creating this content led to an overwhelming workload and extensive back-and-forths to ensure accurate translations. Coordination across time zones further complicated onboarding and team communications, revealing the need for a solution to streamline their workflow and ensure accurate market-specific content. 

Cathay Pacific is a leading airline based in Hong Kong. With nearly 80 years of operation, the airline flies across Asia, the Pacific, Europe, North America, the Middle East, and Africa. To manage the complexity of advertising in these diverse markets, each with its unique needs, Cathay Pacific turned to Cape for a streamlined and efficient solution for their Google Ads and Meta campaigns.

Cathay Pacific streamlines global travel campaigns with automated multilingual ads across Google and Meta

Discover how Cathay Pacific streamlined global advertising with Cape. Automating Google and Meta ads in 13 languages across 32 markets saved time, ensured accuracy, and created over 8,000 assets. Cape's automation enhanced targeting and campaign efficiency

Streamlining Global Advertising: How Cathay Pacific Optimised Efficiency with Cape 

Cathay Pacific now benefits from a streamlined process for managing Google and Meta ads, significantly reducing manual effort and ensuring accuracy. The integration of Performance Max ads and automated asset creation has improved efficiency and market-specific targeting. Cathay Pacific has already produced over 8,000 fully automated assets. These successful early results have led the company to consider expanding this solution. With Cape's automation, they can focus on strategic goals while maintaining efficient, precisely targeted advertising across diverse markets.

Using Cape’s integration with Google Ads' Performance Max campaigns and Meta, Cathay Pacific can now seamlessly create multichannel ads, allowing them to automatically create and add assets to the Google Ads library while Cape’s Template Designer scales ads and automates the process. Cape's location-based feed enrichment generates tailored ads for each market by integrating the output feed with Meta Catalog Manager. Localised travel ads are automatically customised with each language and all ads having the right tone of voice, origin, and destination - all managed within Cape. With around 9,000 data records across 13 languages, the process translates seamlessly into Meta Dynamic Product Ads, enhancing workflow and market consistency.

Cathay Pacific

VodafoneZiggo faced several challenges in managing their campaigns.

The need to plan banner creation with agencies 6-8 weeks in advance often resulted in long lead times. VodafoneZiggo required more in-house control to increase flexibility and responsiveness, and make A/B testing easier.

As they often want to make last-minute changes or add additional banner sets, they turned to Cape to simplify and speed up these processes.

Vodafone Ziggo, a leader in telecommunications and internet services globally, leverages Cape's innovative creative automation solutions to enhance their performance campaigns.

This strategic shift has streamlined their campaign processes, enabling quicker adaptations and greater efficiency.

Vodafone Ziggo transforms campaign agility with creative automation


Vodafone Ziggo enhances campaign agility with Cape's creative automation, reducing lead times and enabling real-time updates. Automated HTML5, social, and discovery campaigns boost efficiency, scalability, and consistency across platforms.

Vodafone Ziggo Transforms Campaign Agility with Creative Automation

The implementation of Cape has revolutionised VodafoneZiggo's campaign efficiency. They can now make real-time adjustments in HTML5 ads, add new formats or channels, and conduct A/B tests with ease.

By automating publishing to platforms like CM360 and expanding to other platforms soon, VodafoneZiggo has significantly reduced time-to-market.

This streamlined process not only enhances performance campaigns but also sets the stage for scalability and consistency across all campaign types.

With Cape, VodafoneZiggo now executes HTML5, social (static and video), affiliate, and discovery campaigns across platforms like Facebook, LinkedIn, Pinterest, and Snapchat.

Utilising Cape's templated approach ensures adherence to VodafoneZiggo's strict brand guidelines, maintaining consistency and compliance across all campaigns.

Their feed-supported setup allows for seamless integration of product data into ads, enabling rapid customisation and A/B testing functionalities. 

Vodafone Ziggo

Different markets ask for different campaign needs: from different languages to local holidays or festivities, tones of voice, and brand identities. KLM advertises in 67 markets across the globe, in 12 languages and launches thousands of campaigns every year. Not to mention that all those ads have to be adapted to every format, channel and audience… 

On top of that, the customer booking behaviour can be very erratic due to promotional actions of competition, events, or the weather. Both prices and availability are constantly changing in response to these differences to find the perfect balance between yield and bookings to optimise revenues. 
How can KLM make sure that their product offer, pricing, and campaign pressure is always on point?

KLM currently operates flights to over 150 destinations worldwide, via a vast network of 92 European cities and 70 intercontinental destinations. 

With so many destinations to promote, they faced the challenge of tailoring global campaigns to local markets, which proved to be time-consuming and costly. Additionally, the dynamic nature of customer booking behaviour added complexity to their promotional efforts.

KLM streamlines global campaign creation and distribution of 1000+ campaigns every year

Discover how KLM leverages automation to streamline global campaign creation, managing over 1000 campaigns annually across 67 markets and 167 destinations.

KLM Optimizes Global Campaign Creation for 1000+ Campaigns Annually

As a result, KLM effortlessly creates, scales, and publishes thousands of campaigns annually for 167 destinations across 67 markets. The streamlined workflow facilitates decision-making by the global branding team while involving stakeholders when necessary. KLM maintains compliance with the global strategy, brand identity, and content standards thanks to Cape's automated campaign creation and distribution. KLM can also automate tailored campaigns using data feeds, such as live demand data, discounts, and competitive pricing. Their operational processes have greatly improved, including faster turnaround times, enhanced flexibility, and cost savings through an improved test and learn process. 

KLM now benefits from a user-friendly interface, where all internal and external stakeholders can work together smoothly. This includes a campaign library and a scalable feed-based setup for ads and email campaigns.

Local teams can access ready-to-use ads from the campaign library, adapting them to meet local needs while maintaining brand identity. Cape's input validation functionalities allow for quick and seamless adjustments for the product, destination or offer they want to promote.

With localised feed-data, KLM achieves even faster automated concept creation and publication. Local markets only need to review assets for final approval before publication as disclaimers, pricing, destinations, and visuals are automatically integrated. 

Doing business in all these markets and offering different products in these markets asks for an agile way of working. Global new formats need to be distributed across all markets, which often have different banner specifications or advertising rules and regulations. Local creative agencies might have the expertise, but they charge high costs for asset creation that might even exceed the yield. Especially the time-consuming localisation campaigns are very costly when created and published manually. Not to mention ads for the smaller markets, where big investments in creative agencies are just not feasible.

Philips is a Dutch multinational corporation that operates in the healthcare technology, lighting, and consumer electronics industries in over 100 countries. Its product lines include LED lighting, medical imaging and patient monitoring systems, home appliances, personal care products, and more. Being present in so many markets with so many different products does come with its ad challenges.

Philips achieves global campaign agility and reduces campaign process from 28 to 8 days


Discover how Philips leverages Cape’s automation to enhance global campaign agility, reduce time-to-market by 20 days, and streamline creative distribution across diverse markets.

Philips Enhances Global Campaign Agility and Reduces Time-to-Market by 20 Days

Philips is able to effortlessly create, scale and deliver all-round campaigns across all markets. Philips was able to reduce the E2E process from 28 to 8 working days with Cape. And, additional assets can now be completed in 2-3 days compared to 15 days via a creative agency. Philips estimated to have already saved millions of euros with the use of Cape.

Most decisions are steered by the global branding team and they can immediately create and distribute all creatives with the right specs, aligning with the global strategy, brand identity, and content compliances. Cape improved their campaign effectivity and operational processes. Think of an improved test & learn process through faster turnaround time, flexibility and no costs included


Cape offers an asset library connection with global toolkits that are automatically translated and distributed to all markets for local teams or creative agencies. These formats get distributed to every market so all assets conform to the correct banner specs automatically. This is especially beneficial for smaller markets and their media planning with all toolkits translated automatically. The global team invests in templates / concepts and takes on further licensing costs so smaller markets can make use of these without any additional costs. Also, they don't have to create their own assets anymore, since all the creatives are centrally created by the global branding team. 

Philips

HEMA's rapid store reopenings, averaging four to five each week, require a unique and tailored campaign for each new store. 

Previously, ensuring each store had its own campaign added significant workload and complexity. This process involved frequent back-and-forth communications, substantial money investments and consumed around four hours per campaign.

Print ads were especially resource-intensive as they needed separate briefs for copy, location info, and ad formats for each newspaper.

As HEMA prepares to (re)open hundreds of stores in the coming years, they leverage Cape's creative automation to streamline the creation of social and print campaigns. This move saves time, reduces costs, and ensures consistency across all their advertising channels.

HEMA revolutionises store opening campaigns with Cape's print and social ad automation

Discover how HEMA streamlined their store opening campaigns using Cape's creative automation, reducing ad creation time and costs. Learn about their efficient process for handling over 550 store (re)openings with tailored print and social ads.

Hema's Store Opening Success with Cape's Automated Print and Social Ads

The workload for creating print ads has been reduced significantly. With four to five store openings per week, the campaign process previously took about 20 hours a week across three departments. 

Now, this automation reduces the time spent to just half an hour for one department per week, as the other departments no longer need to collaborate. This streamlined process allows HEMA's campaign, design, and paid advertising teams to focus on higher-value tasks.

HEMA centralises store information, ad copy, and product details in a content feed and updates all data on a weekly basis. From this central source, Cape automatically generates print ads tailored to each newspaper's specifications, as provided by HEMA's agency Magna. 

Additionally, Cape creates social media ads in story and 1:1 formats, targeting the right audience on Meta with precise location targeting. 

Create high quality ads at scale that drive ROI

Use our advanced templating system to easily create relevant ads that always match your brand guide. Increase creative variety and produce effective ads in just seconds for Display, Social, Video, DOOH and Email.

Seamless display banner creation

Dynamic social ad generation

Streamlined video production

Plugins & Integrations

Adobe Photoshop

Adobe After Effects

Adobe InDesign

Figma

Expand your reach even more

Stay ahead of the curve with Cape

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