Automate your campaign setup for swift cross-channel delivery

Simplify your campaign setup and publish cross-channel campaigns in minutes instead of hours. Streamline the process with direct integrations to ad platforms and feed integrations.

Publishing Hub

Publishing - 1

Publishing - 2

Publishing - 3

Feature card container

Client cases

Request a free demo

CTAs

Automate your campaign setup

Automate complex tasks in the media buying process, ensuring error-free execution and accurate reporting

Free up valuable resources and focus more on strategy and creative tasks

automate

bulb-insight

Flexible publishing tailored to your needs

Use campaign templates to simplify activation settings, whether for new or existing campaigns

Choose your desired level of flexibility and control with fully customisable publishing setups

graph

settings

One-click omnichannel delivery

Publish ads and bid strategies across multiple platforms simultaneously with a single click

Access over 10 platform integrations across social, display, email, and video channels

rocket

Asset Sync

Campaign Activation

Ad Creation

Effortlessly create, publish and manage campaigns

Creative Swap

Campaign Creation

#000000

For companies launching over 100 campaigns per year in different markets, seeking effective strategies to manage the publishing process seamlessly. 

Managing High-Volume Campaigns Across Multiple Markets

For marketers aiming to target their campaigns hyperlocally, using location-based data or weather conditions to tailor their messaging. 

Hyperlocal Campaign Targeting Based on Location and Weather

For businesses running always-on campaigns, looking to leverage dynamic audience targeting to enhance campaign relevance and effectiveness. 

Campaigns with Dynamic Audience Targeting

For companies looking to automate the publishing of Meta collection ads featuring images, streamlining the process for faster deployment. 

Seamless Publishing of Meta Collection Ads for Images & Video

For organisations where compliance is critical, ensuring that each campaign and ad meets all disclaimers and product requirements through additional approval steps before going live.

Ensuring Compliance with Extra Approval Flows

For businesses whose campaigns maintain consistent setup and targeting throughout the year but require frequent updates with new products on a weekly or even daily basis. 

Product Updates for Consistent Campaigns

For marketers managing larger scale campaigns with varying objectives/activation settings, seeking to reduce repetitive tasks and minimise errors. 

Simplifying Complex Campaign Activation Settings

Seamlessly integrate with your ad tech stack.

Publishing Hub - Integration

Ad Tech Integration v2

placeholder - 2

Solution publishing hub feature

Cathay Pacific manages ads across 32 countries, each requiring different languages, unique fonts, the right tone of voice, and accurate origin and destination details.Additionally, they launch ads across many channels and formats, and provide multiple destination options for their ads. Manually creating this content led to an overwhelming workload and extensive back-and-forths to ensure accurate translations. Coordination across time zones further complicated onboarding and team communications, revealing the need for a solution to streamline their workflow and ensure accurate market-specific content. 

Cathay Pacific is a leading airline based in Hong Kong. With nearly 80 years of operation, the airline flies across Asia, the Pacific, Europe, North America, the Middle East, and Africa. To manage the complexity of advertising in these diverse markets, each with its unique needs, Cathay Pacific turned to Cape for a streamlined and efficient solution for their Google Ads and Meta campaigns.

Cathay Pacific streamlines global travel campaigns with automated multilingual ads across Google and Meta

Discover how Cathay Pacific streamlined global advertising with Cape. Automating Google and Meta ads in 13 languages across 32 markets saved time, ensured accuracy, and created over 8,000 assets. Cape's automation enhanced targeting and campaign efficiency

Streamlining Global Advertising: How Cathay Pacific Optimised Efficiency with Cape 

Cathay Pacific now benefits from a streamlined process for managing Google and Meta ads, significantly reducing manual effort and ensuring accuracy. The integration of Performance Max ads and automated asset creation has improved efficiency and market-specific targeting. Cathay Pacific has already produced over 8,000 fully automated assets. These successful early results have led the company to consider expanding this solution. With Cape's automation, they can focus on strategic goals while maintaining efficient, precisely targeted advertising across diverse markets.

Using Cape’s integration with Google Ads' Performance Max campaigns and Meta, Cathay Pacific can now seamlessly create multichannel ads, allowing them to automatically create and add assets to the Google Ads library while Cape’s Template Designer scales ads and automates the process. Cape's location-based feed enrichment generates tailored ads for each market by integrating the output feed with Meta Catalog Manager. Localised travel ads are automatically customised with each language and all ads having the right tone of voice, origin, and destination - all managed within Cape. With around 9,000 data records across 13 languages, the process translates seamlessly into Meta Dynamic Product Ads, enhancing workflow and market consistency.

Cathay Pacific

Migros Online wanted to enhance its 'Hits of the Week' initiative by increasing the volume of their video ads production without compromising on quality or brand identity.

If Migros Online were to follow the standard procedure, when they updated the product information in their ads, the learning phase of the algorithms in the various ad platforms would be triggered every time the ads were published.

This would create massive delays in getting the campaigns live and compromise the effectiveness of the advertising investment.

Migros is Switzerland's largest supermarket network, operating both online and in stores. For Migros Online, they needed creative support in producing weekly promotional videos to attract more customers to their online supermarket.

Migros Online automatically generates video ads with the latest pricing information for their products in German and French

Discover how Migros uses Cape’s automation to generate multi-language video ads with real-time pricing updates, enhancing weekly promotions and maximizing impact across multiple platforms.

Migros Online Automates Multi-Language Video Ads with Real-Time Pricing Updates

Migros Online and Webrepublic are now able to render 32 videos weekly for every new “Hits of the Week” with minimal effort.

The versatile video formats, including 9x16, 1x1 and 16x9, allowed Migros Online to deploy content across multiple platforms, maximising visibility and impact. Migros Online can now automatically update video assets and push them to existing ad campaigns in channels like Meta Ads Manager, Google CM360 and YouTube.

Swapping the assets can always be done without triggering the learning phase of these platforms’ algorithms, thus ensuring a smooth and efficient publishing process with no delays. 

Migros Online partnered with Webrepublic and Cape to revolutionise the way it presented its weekly offers to overcome these challenges. Cape's dynamic video generation capabilities became the core of this collaboration. The videos are constantly updated and published to their environment as soon as the data is updated in the feed.

This means that every ad that Migros Online pushes will always have the correct information, and any changes in the assets will not cause delays in the publishing process. 

These feed-based solutions also allow Migros Online to seamlessly integrate multiple languages into their promotional content, making the videos accessible to Switzerland's diverse audience.

Migros Online

Different markets ask for different campaign needs: from different languages to local holidays or festivities, tones of voice, and brand identities. KLM advertises in 67 markets across the globe, in 12 languages and launches thousands of campaigns every year. Not to mention that all those ads have to be adapted to every format, channel and audience… 

On top of that, the customer booking behaviour can be very erratic due to promotional actions of competition, events, or the weather. Both prices and availability are constantly changing in response to these differences to find the perfect balance between yield and bookings to optimise revenues. 
How can KLM make sure that their product offer, pricing, and campaign pressure is always on point?

KLM currently operates flights to over 150 destinations worldwide, via a vast network of 92 European cities and 70 intercontinental destinations. 

With so many destinations to promote, they faced the challenge of tailoring global campaigns to local markets, which proved to be time-consuming and costly. Additionally, the dynamic nature of customer booking behaviour added complexity to their promotional efforts.

KLM streamlines global campaign creation and distribution of 1000+ campaigns every year

Discover how KLM leverages automation to streamline global campaign creation, managing over 1000 campaigns annually across 67 markets and 167 destinations.

KLM Optimizes Global Campaign Creation for 1000+ Campaigns Annually

As a result, KLM effortlessly creates, scales, and publishes thousands of campaigns annually for 167 destinations across 67 markets. The streamlined workflow facilitates decision-making by the global branding team while involving stakeholders when necessary. KLM maintains compliance with the global strategy, brand identity, and content standards thanks to Cape's automated campaign creation and distribution. KLM can also automate tailored campaigns using data feeds, such as live demand data, discounts, and competitive pricing. Their operational processes have greatly improved, including faster turnaround times, enhanced flexibility, and cost savings through an improved test and learn process. 

KLM now benefits from a user-friendly interface, where all internal and external stakeholders can work together smoothly. This includes a campaign library and a scalable feed-based setup for ads and email campaigns.

Local teams can access ready-to-use ads from the campaign library, adapting them to meet local needs while maintaining brand identity. Cape's input validation functionalities allow for quick and seamless adjustments for the product, destination or offer they want to promote.

With localised feed-data, KLM achieves even faster automated concept creation and publication. Local markets only need to review assets for final approval before publication as disclaimers, pricing, destinations, and visuals are automatically integrated. 

Doing business in all these markets and offering different products in these markets asks for an agile way of working. Global new formats need to be distributed across all markets, which often have different banner specifications or advertising rules and regulations. Local creative agencies might have the expertise, but they charge high costs for asset creation that might even exceed the yield. Especially the time-consuming localisation campaigns are very costly when created and published manually. Not to mention ads for the smaller markets, where big investments in creative agencies are just not feasible.

Philips is a Dutch multinational corporation that operates in the healthcare technology, lighting, and consumer electronics industries in over 100 countries. Its product lines include LED lighting, medical imaging and patient monitoring systems, home appliances, personal care products, and more. Being present in so many markets with so many different products does come with its ad challenges.

Philips achieves global campaign agility and reduces campaign process from 28 to 8 days


Discover how Philips leverages Cape’s automation to enhance global campaign agility, reduce time-to-market by 20 days, and streamline creative distribution across diverse markets.

Philips Enhances Global Campaign Agility and Reduces Time-to-Market by 20 Days

Philips is able to effortlessly create, scale and deliver all-round campaigns across all markets. Philips was able to reduce the E2E process from 28 to 8 working days with Cape. And, additional assets can now be completed in 2-3 days compared to 15 days via a creative agency. Philips estimated to have already saved millions of euros with the use of Cape.

Most decisions are steered by the global branding team and they can immediately create and distribute all creatives with the right specs, aligning with the global strategy, brand identity, and content compliances. Cape improved their campaign effectivity and operational processes. Think of an improved test & learn process through faster turnaround time, flexibility and no costs included


Cape offers an asset library connection with global toolkits that are automatically translated and distributed to all markets for local teams or creative agencies. These formats get distributed to every market so all assets conform to the correct banner specs automatically. This is especially beneficial for smaller markets and their media planning with all toolkits translated automatically. The global team invests in templates / concepts and takes on further licensing costs so smaller markets can make use of these without any additional costs. Also, they don't have to create their own assets anymore, since all the creatives are centrally created by the global branding team. 

Philips

Proximus manages complex Always On campaigns across various channels, necessitating frequent updates to creatives and targeting parameters. Each update may involve up to 10 product offers spanning 2 languages, 2 channels, and 10 ad formats, each tailored to specific audience segments in the DSP. While this approach ensures timely and relevant messaging, it also entails significant repetitive work. Proximus seeks to streamline its display, social, and online video advertising processes to accelerate campaign deployment. 

They aim to automate creative production and campaign execution while retaining control for final adjustments, ensuring error-free, on-brand ads seamlessly integrated with Google Marketing Platform and Meta for Business.

Proximus, Belgium's largest provider for TV, Internet, and mobile phones, frequently updates its always-on campaigns. Tailoring both their message and product offering to a granular audience setup is key here. So, how do they set this up quickly and scalable?

Proximus increases relevancy and accelerates campaign creation with real-time feeds

Discover how Proximus uses Cape’s real-time feed automation to boost campaign relevance and accelerate ad creation, integrating seamlessly with Google and Meta platforms.

Proximus Boosts Campaign Relevance and Speed with Cape's Real-Time Feed Automation

For Proximus, Cape has provided a solution in which their campaigns are manageable from a single platform, with automated campaign creation in CM360, DV360, and Meta Ads Manager. Campaign updates can be planned and published with a single click, while the creative team has gained the freedom to design and tailor each ad manually with full control, based on our elaborate and template-based creative builder.

With creative ánd campaign automation, Proximus has reduced production costs of their creatives as well as replaced hours dedicated to repetitive tasks with quality work. The dynamic ads now connect to a content source feed, so when they select a product for their ads, the price or promotion and other product specs are automatically rendered. An integrated product selector ensures that this is a clear and easy process. With feeds that are updated every day, the ads only show in-stock products and up-to-date pricing.

Automate your campaign setup for swift cross-channel delivery

Simplify your campaign setup and publish cross-channel campaigns in minutes instead of hours. Streamline the process with direct integrations to ad platforms and feed integrations.

Automate your campaign setup

Flexible publishing tailored to your needs

One-click omnichannel delivery

Effortlessly create, publish and manage campaigns

Asset Sync

Campaign Activation

Ad Creation

Creative Swap

Campaign Creation

Managing High-Volume Campaigns Across Multiple Markets

Hyperlocal Campaign Targeting Based on Location and Weather

Campaigns with Dynamic Audience Targeting

Seamless Publishing of Meta Collection Ads for Images & Video

Ensuring Compliance with Extra Approval Flows

Product Updates for Consistent Campaigns

Simplifying Complex Campaign Activation Settings

Seamlessly integrate with your ad tech stack.

Don’t see your preferred channels?

Let’s connect and make it happen

Stay ahead of the curve with Cape

Ready to unleash your superpowers?

Let's chat and look for opportunities

Solutions

Other

Amsterdam

Tilburg

London

Sydney