Streamline, organise, and amplify your creative workflow with smart Digital Asset Management

Maximise efficiency and collaboration across all your marketing endeavours.

Digital Asset Management

Digital Asset Management - 1

Digital Asset Management - 2

Digital Asset Management - 3

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Client cases

Cape AI Studio

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Simplified campaign and asset management

Centralise your DAM and other campaign solutions to minimise context-switching

Bulk-upload any asset type, including visuals, audio, video or full campaign formats

Add expiration dates to ensure you're always using up-to-date assets

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Organised asset storage and efficient searching

Maintain clarity with multiple workspaces tailored to different teams or campaigns

Use predefined or custom filters for easier asset browsing

Quickly search by collections, assets, or specific visual elements

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Streamlined stakeholder collaboration and access control

Easily share assets with your team or external stakeholders

Define custom authorisation profiles based on user roles, markets, and brands

Organise assets by market, department, or brand for targeted collaboration

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ERA Belgium faced a challenge in managing its Meta Ads Manager and Google Ads for displaying various property campaigns. Managing numerous houses, locations, target audiences, and dynamic buy/sell prices poses a risk of manual errors.

The fact that demand exceeds supply also adds complexity. Finding a scalable approach to reach potential sellers becomes crucial. ERA aims to use zip code targeting to broaden its market and showcase homes for sale or recently sold, encouraging residents to sell as well.

ERA Belgium, a major player in Europe's growing real estate sector, targets local buyers and sellers with hyperlocal ads using zip code locations. With a fully automated creation and publication process they can ensure a fast and hyperlocal campaign approach to show homes within specific neighbourhoods. 

ERA uses hyperlocal and fully automated ads to capture supply and demand

Discover how ERA Belgium leverages automated, hyperlocal ads to efficiently manage real estate campaigns, targeting local buyers and sellers with precision.

ERA Automates Hyperlocal Ads for Real Estate Demand and Supply

ERA now enables 65 brokers to effortlessly manage social and display ads, aligning with ERA’s brand guidelines. Even those with no previous experience in online advertising and ad platforms can now easily set up new ads and add a local touch.

The automated cross-platform publishing eliminates the need for intermediaries with the head office, saving time while creating a large scale of highly relevant, localised ads with a consistent look and feel.

ERA creates feed-based campaigns with all ad specifications, including image, address, city, and realtor details. Realtors can customise ad descriptions, maintaining on-brand consistency and adding local insights. Ads are continually updated and automatically published as soon as data changes in the feed.

Feeds process validity dates and special conditions, ensuring ads and ad groups are consistently up-to-date. With pre-set targeting based on distance, the ads consistently reach the right buyer or seller, supported by the inclusion of two languages for each property.

Basic-Fit faced challenges in creating personalised marketing assets for diverse markets like France and the Netherlands. Outsourcing production led to inefficiencies and high costs, requiring extensive coordination. Display banner creation was particularly urgent, needing to be built and published swiftly with accurate settings.

Basic-Fit leads in five markets with 2.25 million members across Europe, making fitness affordable and accessible. Achieving this scale requires the efficient creation of marketing assets, a task they manage with Cape's ad tech and automation tools.

Basic-Fit revolutionises fitness marketing with automation

Learn how Basic-Fit uses Cape’s automation tools to revolutionize fitness marketing, creating personalized campaigns across multiple markets and channels with ease.

Basic-Fit Transforms Fitness Marketing with Cape's Automation Tools

Basic-Fit now runs up to 10 different campaign variants per market, distributed across multiple channels and phases (touch, tell, sell). They can update ad content and offers even mid-campaign, making ads more relevant and engaging. Personalising ads, such as adding local club locations or countdowns, is now a simple task. Most importantly, Basic-Fit has regained control over their marketing, significantly reducing reliance on external agencies and enhancing operational efficiency.

Basic-Fit can now create, produce, publish, and personalise display banners effortlessly. This tool integrates with Google CM360, DV360, and Meta for Business, enabling instant campaign launches. Additionally, they now rapidly produce social media assets, mostly videos, which are published live within minutes.

Basic-Fit

Essent promotes sustainable energy, particularly solar power, amid the rising importance of eco-friendly solutions. By highlighting specific locations and their relevant weather conditions, Essent assures customers of the sustainability and cost-effectiveness of solar energy. Leveraging feed-based ads tailored to clients' PR addresses eliminates the need for cookies. Essent requires these ads to be current, automated, and location-specific. Display variations include a leaderboard and skyscraper format, presenting interconnected ads on websites. The skyscraper features a thermometer displaying local temperature, while the leaderboard forecasts savings from solar energy over the next four days.

Essent started using Cape for their new feed-based campaign. In order to promote their green energy services, Essent needs highly relevant ads that appeal to their target audience. What is more transparent than showing realtime earnings based on the actual weather forecast of your location?

Essent revolutionises advertising with real-time weather-based campaigns

Discover how Essent utilizes Cape's feed-based technology to deliver dynamic ads that adjust with real-time weather forecasts, showcasing sustainable energy solutions like solar power across Europe.

Essent Revolutionizes Advertising with Real-Time Weather-Based Campaigns

Feed-based advertising can be a lot of work, especially when you are working with various feeds that need to be updated constantly, and so are your ads. Luckily, Essent now saves a lot of hassle with almost 400 feed-based creatives that are automatically updated everyday. An important result for display is that Essent now shows two different, but interconnected ads at once. Also, no need for multiple feeds to make things complicated, as they are both connected to the same feed that is updated daily. Essent shows that with a great idea, the proper contextual data input and automation, and a little help from Cape, you can be super relevant.

The connected weatherfeed API contains a list of cities with the accessory forecast for the upcoming days. This includes: the total of hours the sun is shining, and the minimum and maximum temperature, so you can calculate the average. Essent then calculates how much money their clients can save per day according to this forecast. The output feed is automatically refreshed every night, so the ads remain as up-to-date as possible, and can then be published to DV360 and/or Campaign Manager. Want to experiment with text or color variations? You can change these while the campaign is live, so you can track performance per variation.

Essent

Before using Cape, the main challenge faced by Libéma was the time-consuming process of creating image, video, and display banners for their different locations. This involved ping-ponging back and forth between all the teams to adjust, fine-tune, and approve the ads. This process, taking 4-10 hours per banner set, became a bottleneck in the campaign process, leading to delays and inefficiencies. Since each of Libéma’s locations has its own brand guide, manually creating these ads was even more time-consuming and error-prone.

Libéma is one of the largest leisure concerns in the Netherlands. Operating across Amusement Parks, Holiday Parks, and Fairs & Events venues, Libéma offers beautiful locations catering to both families and the corporate sector. They want to easily create social, image, video, and display ads for their varying industries to always resonate with their different audiences.

Libéma streamlines ad creation for multiple locations and brands

Discover how Libéma, one of the largest leisure concerns in the Netherlands, uses Cape’s automation to streamline ad creation for multiple brands and locations, reducing ad production time from hours to minutes.

Libéma Boosts Ad Creation Efficiency for Multiple Brands with Cape's Automation

With this setup, Libéma can effortlessly create, scale and deliver their campaigns for different channels and locations, while always staying on-brand. Their optimised asset creation significantly reduced time to market with slashed banner animation time from 4-10 hours to 15-30 minutes. These improvements give them more time for optimisation, testing, and learning. Additionally, preview links of banner sets can now be sent to brand leads, streamlining feedback without the need to download zip files, reducing errors, and improving the feedback process. The new templates have alleviated the heavy burden on creative teams, allowing more time for optimisation, testing, and learning.

Cape’s advanced templating system enables seamless display, social, and video ad creation that aligns with all their locations’ brand guidelines. From amusement parks to event venues, they all have a different brand guide. After easily creating a template by themselves, they can reuse it countless times for each location and adapt the content as needed. Libéma can now effortlessly make adjustments and coordinate within a single environment for all their locations. 

Libéma

Proximus manages complex Always On campaigns across various channels, necessitating frequent updates to creatives and targeting parameters. Each update may involve up to 10 product offers spanning 2 languages, 2 channels, and 10 ad formats, each tailored to specific audience segments in the DSP. While this approach ensures timely and relevant messaging, it also entails significant repetitive work. Proximus seeks to streamline its display, social, and online video advertising processes to accelerate campaign deployment. 

They aim to automate creative production and campaign execution while retaining control for final adjustments, ensuring error-free, on-brand ads seamlessly integrated with Google Marketing Platform and Meta for Business.

Proximus, Belgium's largest provider for TV, Internet, and mobile phones, frequently updates its always-on campaigns. Tailoring both their message and product offering to a granular audience setup is key here. So, how do they set this up quickly and scalable?

Proximus increases relevancy and accelerates campaign creation with real-time feeds

Discover how Proximus uses Cape’s real-time feed automation to boost campaign relevance and accelerate ad creation, integrating seamlessly with Google and Meta platforms.

Proximus Boosts Campaign Relevance and Speed with Cape's Real-Time Feed Automation

For Proximus, Cape has provided a solution in which their campaigns are manageable from a single platform, with automated campaign creation in CM360, DV360, and Meta Ads Manager. Campaign updates can be planned and published with a single click, while the creative team has gained the freedom to design and tailor each ad manually with full control, based on our elaborate and template-based creative builder.

With creative ánd campaign automation, Proximus has reduced production costs of their creatives as well as replaced hours dedicated to repetitive tasks with quality work. The dynamic ads now connect to a content source feed, so when they select a product for their ads, the price or promotion and other product specs are automatically rendered. An integrated product selector ensures that this is a clear and easy process. With feeds that are updated every day, the ads only show in-stock products and up-to-date pricing.

Streamline, organise, and amplify your creative workflow with smart Digital Asset Management

Maximise efficiency and collaboration across all your marketing endeavours.

Simplified campaign and asset management

Organised asset storage and efficient searching

Streamlined stakeholder collaboration and access control

Stay ahead of the curve with Cape

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