Automate dynamic, real-time campaigns with precision

Transform your campaigns with Dynamic Advertising, where feeds take centre stage in creative production and automated ad ops.

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CTAs

Autopilot on-brand content

Automate dynamic, real-time campaigns with feed-driven creative production

Elevate your campaigns with dynamic advertising for tailored content, anytime, anywhere

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Flexible feed management and customisation

Manage feeds seamlessly within the Creative Automation suite and Publishing Hub

Customise feed-created ads post-production for quality assurance

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Seamless data enrichment

Edit, add, or delete data within Cape's spreadsheet-like interface

Integrate data feeds to boost creative variety and match your audience perfectly

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Engage your audience with video content that adapts in real-time

Dynamic Video Ads

Showcase products dynamically based on user preferences and behaviour.

Dynamic Product Ads

Deliver ads based on a user's current location for hyper-personalised experiences

Location-Based Ads

Personalise campaigns based on current weather conditions, ensuring relevance

Weather-Based Ads

Target specific demographics with tailored content for higher engagement

Demographic Campaigns

Create a sense of urgency with countdowns tailored to individual users

Countdown Campaigns

Schedule and display ads at optimal times for maximum impact

Time-Based Ads

Tailor campaigns to specific geographic areas for enhanced local relevance

Hyperlocal Targeting

Elevate your campaigns

Explore the full spectrum of our dynamic advertising possibilities

dynamic advertising possibilities

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Creating marketing assets was a labor-intensive process involving multiple departments. The design team manually built HTML5 banners, which were then transferred via Wetransfer and categorised without automation. Each campaign had to be tailored for three stages—awareness, activation, and retention—and localised for each market and language. This manual process was time-consuming and inefficient, making it difficult to adapt quickly to changes.

Just Eat Takeaway.com operates in 23 countries, making it the largest food delivery service in Europe and a leading contender worldwide. To support their growth, they needed a more efficient way to manage their marketing campaigns.

Just Eat Takeaway.com speeds up global campaign creation with automation

Learn how Just Eat Takeaway.com uses Cape’s automation to speed up global campaign creation from two weeks to 20 minutes, enhancing efficiency and performance.

Just Eat Takeaway.com Accelerates Global Campaigns with Cape's Automation

Just Eat Takeaway.com now creates and publishes campaigns in just 20 minutes, compared to the previous two-week timeline. The design team focuses more on creativity and strategy, significantly reducing the time spent on operational tasks. The marketing team has more time to optimise campaigns, leading to better performance and engagement. Additionally, budget efficiency has improved, as the team can now produce multiple asset sets at a fraction of the previous cost, allowing for more detailed and strategic campaign planning.

Just Eat Takeaway.com implemented Cape to streamline their creative and publishing processes. Cape translated their brand guide into templates for all online channels, allowing the team to quickly generate and deploy assets across various digital platforms like Google Campaign Manager, Google DV360, and Meta. This automation reduced repetitive tasks and enabled rapid campaign launches.

Just Eat Takeaway.com

With new releases every week that each come with their own announcement, Streamz has to create and deliver an insane amount of content across multiple channels.

As Streamz has different branding types for their owned series, movies, premium features and imported shows (e.g. HBO), the entire process of getting all visual specs right for every format was practically impossible without the right ad tech.

Streamz is a Belgian video streaming service with premium content from HBO and exclusive titles only available on Streamz.

To show off everything they offer on their platform, Streamz wanted a scalable omnichannel approach for display, social and video. With Cape they can create weekly updated cross-channel campaigns with minimal effort.

Streamz weekly delivers premium content for different branding types in social, display and video formats

Learn how Streamz leverages Cape’s dynamic ad solutions to scale omnichannel campaigns, delivering premium content across social, display, and video formats with ease.

Streamz Scales Omnichannel Campaigns with Cape’s Dynamic Ad Solutions

Different channels with automated publishing

With this setup, Streamz is able to effortlessly create, scale and deliver an all-round campaign across different channels in a matter of hours instead of weeks. The Channable feed that they already had with information about the weekly top 10, or film/serie details, enriches their templates to create amazing campaigns. So: more agility in their campaigning and more time to focus on best practices!

This is where Cape comes into play!

Cape has enabled Streamz to deliver weekly campaigns with premium content for display, social and video. With dynamic templates and feed enrichment, they are now able to manage this for video ads on YouTube, ads in all social sizes for Instagram, and display ads in over 10 different formats.

Each of the various ad types can be automatically created with the correct product specs, brand trademarks and film data.

Streamz

Basic-Fit faced challenges in creating personalised marketing assets for diverse markets like France and the Netherlands. Outsourcing production led to inefficiencies and high costs, requiring extensive coordination. Display banner creation was particularly urgent, needing to be built and published swiftly with accurate settings.

Basic-Fit leads in five markets with 2.25 million members across Europe, making fitness affordable and accessible. Achieving this scale requires the efficient creation of marketing assets, a task they manage with Cape's ad tech and automation tools.

Basic-Fit revolutionises fitness marketing with automation

Learn how Basic-Fit uses Cape’s automation tools to revolutionize fitness marketing, creating personalized campaigns across multiple markets and channels with ease.

Basic-Fit Transforms Fitness Marketing with Cape's Automation Tools

Basic-Fit now runs up to 10 different campaign variants per market, distributed across multiple channels and phases (touch, tell, sell). They can update ad content and offers even mid-campaign, making ads more relevant and engaging. Personalising ads, such as adding local club locations or countdowns, is now a simple task. Most importantly, Basic-Fit has regained control over their marketing, significantly reducing reliance on external agencies and enhancing operational efficiency.

Basic-Fit can now create, produce, publish, and personalise display banners effortlessly. This tool integrates with Google CM360, DV360, and Meta for Business, enabling instant campaign launches. Additionally, they now rapidly produce social media assets, mostly videos, which are published live within minutes.

Basic-Fit

Before using Cape, New York Pizza faced significant challenges in their online advertising. In 2020, they shifted to online media platforms and implemented store-by-store targeting. Each store managed its own marketing budget based on turnover and franchisee contributions. 

However, manually handling campaigns for over 300 branches with different targeting strategies was error-prone and chaotic, especially with 1.2 million budget reallocations per year.

Additionally, offering six different campaigns monthly to franchises made maintaining brand consistency difficult, and analysing campaign performance was nearly impossible without automation.

New York Pizza, a leading fast-food chain in the Netherlands, targets local customers using precise location and age targeting through automated ads.

Their fully automated campaign process ensures swift and hyperlocal promotions, maintaining brand consistency and driving significant sales growth across over 300 locations.

New York Pizza leverages hyperlocal and fully automated ads to boost franchise performance

Discover how New York Pizza uses Cape’s automation to run hyperlocal ad campaigns, boosting franchise performance and driving sales growth across 300 locations.

New York Pizza Boosts Franchise Performance with Hyperlocal Automated Ads

Less time dedicated on campaign setup and adjustments

With Cape, New York Pizza and Netproflier now generate 18,000 dynamic ads per month, offer multiple on-brand promotions, and automatically update budgets for every store and promotion. These changes have driven significant sales growth, surpassing previous offline efforts and industry benchmarks. 

By automating manual tasks, Netprofiler now spends 55% less time on campaign setup and adjustments, increasing monthly experiments fivefold. Automation in social campaigns reduced CPC by 11%, driving more traffic within existing budgets.

They also improved average order value, conversion rate, and customer retention while reducing cost per order. 

NYP works with Netprofiler as their agency and uses Cape for a fully automated setup that includes advanced feed mapping and automated publishing across all desired platforms. This solution enables precise location and age targeting and allows for seamless management of ad status, budgets, and campaign timing. 

Feed mapping is also integrated into the creative templates, linking elements like video, location, and price to specific feed lines. Franchisees can indicate their participation per campaign in a data sheet and enter their relevant data into that sheet. Changes in the feed automatically trigger updates, with localised ads published directly to the ad platform.

New York Pizza

Vandebron, offering highly localised renewable energy, aims to target their audience as close to the source as possible. To achieve this, they needed to launch hyperlocal campaigns tailored to specific regions and audiences. However, this presented multiple challenges, such as ensuring that a citizen from Amsterdam would still receive relevant ads even when travelling to Rotterdam. 

Additionally, the ads needed to be personalised with real-time data, including location, weather, energy availability, and types of energy suppliers, for each customer. The central question Vandebron faced was how to effectively market the correct data to the right audience through these hyper-local campaigns.

Vandebron, the biggest Dutch energy provider that solely sources energy made in The Netherlands, brings the supply and demand of local renewable energy together and offers innovative solutions that allow clients to use energy in a smarter way. They want to target their audience as close to the source as possible with hyperlocalised creatives and targeting. 

Vandebron manages hyperlocal campaigns of green energy solutions to the right service area

Discover how Vandebron leverages Cape to manage hyperlocal green energy campaigns, targeting specific regions with tailored creatives based on location, weather, and energy availability. 

Vandebron Optimizes Hyperlocal Green Energy Campaigns with Automated Targeting

With this setup, Vandebron can effortlessly create, scale and deliver their hyper-local campaigns across different channels. Google studio can work with hundreds of locations and create smarter ads where the location is only connected to the ad at the time of serving, followed by images and numbers.

When it's windy in Utrecht, the background changes into a windmill, and when it's sunny, it changes into solar panels. When the renewable energy sources increase or decrease, this is updated automatically as well. The options are endless! With Cape, Vandebron can manage all variables themselves which enables more flexibility and freedom in their designs, and much more relevant ads.

With Cape, Vandebron can create templates that work seamlessly with Google Studio, allowing them to fully control their ads. Once a template is set up, no further changes are needed. Cape handles the creation of one-off ad shells, and after that, Vandebron only has to manage the data in the feeds. The ads automatically pull the correct data from these feeds, adjusting their display ad based on factors like location, weather, and the availability of energy suppliers. When a customer views an ad, Google Studio selects the appropriate data for that customer’s location and displays the relevant variables accordingly.

Automate dynamic, real-time campaigns with precision

Transform your campaigns with Dynamic Advertising, where feeds take centre stage in creative production and automated ad ops.

Autopilot on-brand content

Flexible feed management and customisation

Seamless data enrichment

Elevate your campaigns

Dynamic Video Ads

Dynamic Product Ads

Location-Based Ads

Weather-Based Ads

Demographic Campaigns

Countdown Campaigns

Time-Based Ads

Hyperlocal Targeting

Explore the full spectrum of our

dynamic advertising possibilities

Stay ahead of the curve with Cape

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