CASE STUDY
Migros Online automatically generates video ads with the latest pricing information for their products in German and French
Migros is Switzerland's largest supermarket network, operating both online and in stores. For Migros Online, they needed creative support in producing weekly promotional videos to attract more customers to their online supermarket.
Challenge
Migros Online wanted to enhance its 'Hits of the Week' initiative by increasing the volume of their video ads production without compromising on quality or brand identity. If Migros Online were to follow the standard procedure, when they updated the product information in their ads, the learning phase of the algorithms in the various ad platforms would be triggered every time the ads were published. This would create massive delays in getting the campaigns live and compromise the effectiveness of the advertising investment.
Objective
Campaign Localisation
Industry
Food Delivery & Supermarkets
Solutions
Migros Online partnered with Webrepublic and Cape to revolutionise the way it presented its weekly offers to overcome these challenges. Cape's dynamic video generation capabilities became the core of this collaboration. The videos are constantly updated and published to their environment as soon as the data is updated in the feed. This means that every ad that Migros Online pushes will always have the correct information, and any changes in the assets will not cause delays in the publishing process. These feed-based solutions also allow Migros Online to seamlessly integrate multiple languages into their promotional content, making the videos accessible to Switzerland's diverse audience.
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